The New Generation Manga Course emphasizes the importance of acquiring the ability to create bestselling works on one's own, so students’ careers as manga artists don’t end as one-hit wonders.Self-branding is the crucial skill that makes this possible.By definition, a bestselling hit manga is one that sells more than 100,000 copies, and there are only a handful of manga artists who can produce a string of hits.Comparatively, there are many more one-hit wonders in the manga industry—the artists who suffer from their inability to produce their next hit.And since publishers and editors are always on the lookout for fresh, new talent,for the average manga artist to stay relevant and produce their next bestseller, they must study current trends and possess an allure that others do not.We call this "the ability to self-brand" at the New Generation Manga Course, and we believe it is the single most important skill for students to acquire at university. The goal is for students to learn how to create numerous bestsellers to sustain manga careers throughout their lifetimes.